During my role as Creative Director for BarFly, the company decided to transition McFadden's, known for its lively nightlife, into "The Waldron," a venue designed to appeal to diners while honoring the building's historic roots. I led the entire rebranding effort, including designing all visual assets, overseeing interior design, painting several large-scale murals, as well as, original artwork for the space. Drawing inspiration from the building’s century-old gargoyles and English Commonwealth themes, I aimed to create a cohesive brand that bridges the building’s storied past with a fresh, modern identity.