After Dark is an annual series of public art events, created by Lions & Rabbits Center for the Arts. These events promote local artists and vendors in a market-style atmosphere to support local economic growth and increase the value of local, public art and artists in Grand Rapids, MI.
In 2019, I partnered with the Founder & President of Lions & Rabbits CFA, Hannah Berry, to develop this key visual identity for the event. The final yield was a full brand scope of work, including logos and customized font assets, apparel, presentation visuals, and more to provide a robust brand presence at each event.
Today, the After Dark branding continues to be used for Lions & Rabbits CFA annual After Dark events, and has even inspired Lions & Rabbits Center for the Arts to visually rebrand to align with the After Dark design.
