From 2013 to 2015, I served as the creative director for Halloween on Ionia, a major event organized by BarFly Ventures. In this role, I was responsible for the entire visual identity, overseeing everything from logo design & branding to marketing materials, signage, retail assets, & operational elements. Collaborating with local vendors & sponsors, I ensured that every aspect of the event’s visual presence captured the vibrant and spooky atmosphere. Halloween on Ionia quickly became one of Grand Rapids’ largest & most anticipated street parties, drawing thousands each year & leaving a lasting impact on the community.
