From 2013 to 2015, I was the creative director for Irish on Ionia, an event organized by BarFly Ventures. I oversaw the complete visual identity of the event, handling everything from logo design & branding to marketing materials, signage, retail assets, & operational elements. Working closely with local vendors & sponsors, I ensured that every visual detail captured the festive & energetic spirit of this St. Patrick’s Day celebration. Irish on Ionia became one of the largest St. Patrick's Day street parties in Michigan, attracting thousands of attendees & establishing itself as a key event in Grand Rapids’ cultural calendar.