In 2019, I began developing the visual identity for The Unicorn Tavern. Despite a pause due to COVID-19, I continued to support the brand through a two-year pivot, leading to the successful opening of the restaurant in February 2023. My work included art direction, menu design, feature sheets, retail collateral, & website development, contributing to the restaurant's strong market presence. Building on this success, I also supported the launch of their phase 2 project, The Dragon & the Mermaid, an outdoor space featuring tiki-style cocktails & KCMO-style BBQ, further solidifying their brand.
Located in the East End neighborhood of Grand Haven, The Unicorn is a Belgian-inspired tavern, well-known as a family friendly & fun dining & drinking spot for everybody! The magic is almost free & made daily!
