In 2013, I joined HopCat, a BarFly brand, and embarked on a journey that saw the company expand from a single location to an impressive 17 locations by the time I concluded my role in 2017. As the Creative Director, I led a talented team in designing, producing, and implementing visual assets that became integral to the brand's identity. My role provided the opportunity to collaborate closely with cross-functional teams, including HopCat's Brew Masters, storefront employees, and key stakeholders to yield a impactful brand experience. The skills and experiences gained during this period have proven invaluable, fueling my ongoing passion for supporting brand growth through innovative design solutions.