In 2016, As the Creative Director at BarFly Ventures, I collaborated closely with our Events Director to brand and launch "The Scramble," BarFly's inaugural charity golf event held at Saskatoon Golf Club. Proceeds from the event were dedicated to the Down Syndrome Association of West Michigan. I was responsible for designing all event assets, including the logo, marketing materials, and on-site signage. The design was visually tied to the theme of the event, incorporating a textured, vintage-inspired script for the logo and a playful, yet sophisticated color palette. This project not only highlighted BarFly's commitment to community engagement but also set the standard for future charity events under the brand.
