Kyle DeGroff is a Grand Rapids-based artist & graphic designer with a dedication to creating vibrant, dynamic, personalized & detailed work for clients. With 13 years of creative expertise, he has focused his career on creating engaging work that sparks joy, creates intrigue, & entices the audience to inquire for more.
He is most recognized for his previous professional role BarFly Ventures, where he created a firm brand foundation & interior design for a number of sites under the enterprise; HopCat, Stellas, Grand Rapids Brewing Company & The Waldron.
Among his work, he has designed & painted several murals across the United States, including areas such as Grand Rapids, Holland, Louisville & Port St. Lucie, FL; varying in medium & size, with the most extensive being the hand-crafted HopCat East Beltline mural that utilized approx. 49,711 bottle caps.
Aside from his mural work, Kyle has partnered & collaborated with various local and national brands for packaging, print & brand creative design. These brands include Rockstar Energy, Chaco, Sun Valley Resorts, Little America Hotel & Resorts, West Michigan Whitecaps, City Built Brewing Co., Applied Innovation, The Unicorn Tavern, Downtown Grand Rapids Inc., & more!