Applied Innovation

REBRAND

As the Creative Lead for Applied Innovation, I had the privilege to lead the creative direction, design, & execution of the company’s rebrand from Applied Imaging to Applied Innovation. This rebrand was completed in partnership with an external agency, The Highland Group, that provided the launch strategy & brand messaging to pair with the visual identity & brand design. Together, our work yielded an impactful launch for the Applied Innovation brand, supplying a unique, own-able brand identity, powerful messaging, & a strategic direction forward.

SPONSORSHIPS

The rebranding work included supplying assets for Applied Innovation’s strategic sponsorship with renowned sports teams such as Kalitta Motor Sports, Detroit Lions & Tampa Buccaneers. Assets ranged from apparel, vehicle wraps, printed materials, and digital ads to boost Applied Innovation’s brand presence, awareness, and impact at sponsorship events.

packaging

This packaging was designed for Applied Innovation’s Imaging Now Toner Cartridges, a top-performing product on Applied Innovation’s e-commerce platform.

The final packaging design provided a key visual differentiation amongst competiting products in the IT and Workflow Solutions industry.

company culture

In partnership with ownership and HR to create the organization's annual theme brand. This theme shaped the internal communication and strategy for team development and growth, uniting our vision and promoting continuous improvement company-wide.