In 2023, I completed a full rebrand for the ADHD Center of West Michigan to supply a unique and ownable visual identity for the brand.

I worked closely with the Founder, Dr. Tamara Rosier, to ensure the branding aligned with her vision and desired impact. Dr. Rosier’s work is focused on providing impactful resources for neurodivergent patients, and she requested a logo that aligned with her cognitive focus, without feeling too medicinal or corporate.

The work yielded a logo that combines the cognitive focus of her work, and her love for water, the Great Lakes, and appreciation for organic brand design. This design extends across all branding materials, incorporating wave-like elements & modern typography to create a cohesive and approachable identity that resonates with the center's mission and the region's natural beauty.