For a charming "mom & pop" coffee shop in the heart of Grand Rapids, I crafted a complete visual identity, including logo design, business cards, menus, window vinyl, & a large-scale chalkboard menu. The branding reflects the vibrant & welcoming atmosphere of the café, with playful, swirling patterns & bold typography that stand out both in print & on the storefront. The chalkboard menu, in particular, adds a personalized, handcrafted touch that aligns with the shop’s community-focused vibe.
